Who is the AMEC Foundation Course For?
Including but not limited to: new starters at media monitoring and measurement agencies, Junior staff at PR agencies, Students of public relations and communication, Career changers, re-starters who need a refresh on the topic of evaluation and measurement. - Communication professionals with limited experience of measurement who want to understand the basics.
Why would I do this course?
Measurement and Evaluation of Communication is a critical part of the funnel. Perhaps you don’t really ‘do evaluation or measurement’, yet you know you need to know more about it? this provides short and simple course which covers the basics of monitoring, measurement and evaluation of communication.
How long will this course take to complete?
The is a self governed, on-demand course, to enable you to access when convenient. The total time expected is no more than half a day
Why was the course developed?
Meet the development team - here the AMEC Education group talk about why the foundation course was developed and who it might be relevant to, plus what to expect. https://www.youtube.com/watch?v=sy-rbEsxYE8
Is there a next step qualification available?
Yes! the higher level qualification course offered by AMEC is the Certificate in Measurement and Evaluation is also provided online. This qualification is a 10 week period of online webinars and content followed by a 6 week period for final assignment preparation based on a real scenario to put all the tools and skills learnt into practice. All content is available on-demand, for more information see here: https://amecorg.com/amec-college/international-certificate/
Want to know more about AMEC?
Please visit our website at https://amecorg.com/