Course Contents

  • 1

    Welcome and Overview of the AMEC Foundation Course in Measurement and Evaluation

  • 2

    AMEC Foundation Course: Module 1

    • The AMEC Foundation Course in Measurement and Evaluation - Module 1 Narration Script

    • Introducing Module 1 Presenter: Steph Bridgeman

    • Overview of Module 1: Steph Bridgeman

    • Module 1 Part 1 Media monitoring and evaluation

    • Module 1: Part 2 Collecting media content

    • Module 1: Part 3 MSM blogs broadcast

    • Module 1: Part 4 Social media metrics

    • Module 1: Part 5 Social media platforms

    • Module 1: Part 6 Online visibility

    • Module 1 Quiz

  • 3

    AMEC Foundation Course: Module 2

    • The AMEC Foundation Course in Measurement and Evaluation - Module 2 Narration Script

    • Introducing Module 2 Presenter: Steph Bridgeman

    • Module 2: Part 1 Who uses media monitoring and evaluation

    • Module 2: Part 2 Quantitative and Qualitative Metrics

    • Module 2: Part 3 Audiences and engagement

    • Module 2: Part 4 Theories and industry bodies

    • Module 2 Quiz

  • 4

    AMEC Foundation Course: Module 3

    • AMEC Foundation Course in Measurement and Evaluation - Module 3 Narration Script

    • Johna Burke Introducing Module 3 Presenter Andrew Nicholls

    • Module 3 Presenter: Andrew Nicholls

    • Module 3: Part 1 When to measure and why

    • Module 3 Part 2 - PR communication management planning process

    • Module 3 Part 3 - AMEC's integrated evaluation framework

    • Module 3 Part 4 - SMART objectives

    • Module 3 Part 5 - Output metrics

    • Module 3 Quiz

  • 5

    AMEC Foundation Course: Module 4

    • The AMEC Foundation Course in Measurement and Evaluation - Module 4 Narration Script

    • Johna Burke Introducing Module 4 Presenter Kelly Byrd

    • Module 4 Presenter: Kelly Byrd

    • Module 4: Part 1 The AMEC Framework and Taxonomy

    • Module 4: Part 2 Outtakes outcomes and alternative data sources

    • Module 4: Part 3 Measuring impact

    • Module 4: Part 4 Demonstrating value in a complex multi channel environment

    • Module 4: Part 5 AMEC Foundation Course Summary

    • Module 4 Quiz

  • 6

    AMEC Foundation Course in Measurement and Evaluation Resources

    • AMEC Foundation in Measurement and Evaluation - Recommended Reading

  • 7

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