AMEC Foundation Course in Media Measurement and Evaluation

Welcome by Johna Burke, AMEC Global Managing Director

Introducing Module 1 Presenter: Steph Bridgeman

Overview of Module 1: Steph Bridgeman

Module 1 Part 1 Media monitoring and evaluation

Module 1: Part 2 Collecting media content

Module 1: Part 3 MSM blogs broadcast

Module 1: Part 4 Social media metrics

Module 1: Part 5 Social media platforms

Module 1: Part 6 Online visibility

Module 1 Quiz

The AMEC Foundation Course in Media Measurement and Evaluation - Module 1 Narration Script

Introducing Module 2 Presenter: Steph Bridgeman

Module 2: Part 1 Who uses media monitoring and evaluation

Module 2: Part 2 Quantitative and Qualitative Metrics

Module 2: Part 3 Audiences and engagement

Module 2: Part 4 Theories and industry bodies

Module 2 Quiz

The AMEC Foundation Course in Media Measurement and Evaluation - Module 2 Narration Script

Johna Burke Introducing Module 3 Presenter Andrew Nicholls

Module 3 Presenter: Andrew Nicholls

Module 3: Part 1 When to measure and why

Module 3 Part 2 - PR communication management planning process

Module 3 Part 3 - AMEC's integrated evaluation framework

Module 3 Part 4 - SMART objectives

Module 3 Part 5 - Output metrics

Module 3 Quiz

AMEC Foundation Course in Media Measurement and Evaluation - Module 3 Narration Script

Johna Burke Introducing Module 4 Presenter Kelly Byrd

Module 4 Presenter: Kelly Byrd

Module 4: Part 1 The AMEC Framework and Taxonomy

Module 4: Part 2 Outtakes outcomes and alternative data sources

Module 4: Part 3 Measuring impact

Module 4: Part 4 Demonstrating value in a complex multi channel environment

Module 4: Part 5 AMEC Foundation Course Summary

Module 4 Quiz

The AMEC Foundation Course in Media Measurement and Evaluation - Module 4 Narration Script

AMEC Foundation in Measurement and Evaluation - Recommended Reading

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